Lada Sales up 1% to 362,000 in 2019

Russia’s most popular car brand, Avtovaz’s Lada, sold 362,356 units in Russia in 2019 – a gain of 1% on the previous year, with the company saying its Russian market share in all light vehicles, increased from 20.0% to 20.6%, reported

The two leading sales models on the Russian market for the second year in a row are the Granta with a result of 135,831 cars (+27.8% over 2018) and Lada Vesta at 111,459 units sold.

The Lada Largus VP model also entered the Top 10 of the Russian car market with a result of 43,123 cars sold, Avtovaz said. In 2019, Russians purchased 52,397 cars off the Largus family as a whole, including 9,274 commercial vehicles.

Lada’s total LCV sales result was 11,052 units, which is more than 90% of the sub-segment of small light commercial vehicles, it says. The Top 3 regions with the largest Lada sales in 2019 were Moscow and the Moscow region, Samara region and the Republic of Tatarstan, the company said.

Lada exported around 50,000 units in 2019 – a gain of around a third on 2018’s level. Major export markets were Belarus and Kazakhstan.

”In 2020, Lada aims to maintain its leading position in terms of market share in Russia, including by increasing sales of cars with automatic transmission and integrating the Niva into the Lada model range,” said Olivier Mornet, Lada’s Executive Vice President of sales and marketing. “This year we will continue the sustainable development of our dealer network and export markets. Of course, one of the most important tasks was and remains to increase the level of our customers’ satisfaction.”

Lada last week announced the start of sales in Russia of its renewed Lada 4×4 (previously named Niva). It says the SUV ‘has become even more comfortable’. The price of the upgraded Lada 4×4 starts from 553,900 rubles ($8,995), so it remains the “most affordable all-wheel-drive car on the Russian market”, according to Avtovaz.

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