Carmaker Sollers Picks Sergey Dianin to Head Leasing Arm

One of Russia’s leading automotive companies, Sollers Auto Group, has appointed Sergey Dianin, a veteran of the Russian vehicle leasing industry, to head the holding’s leasing subsidiary, Fleet Europe reports.

“My role as CEO of Sollers Transport Solutions is to start up the business of mid- and long-term leasing of commercial vehicles, to develop car-as-a-service and fleet-as-a-service products, to develop offers for commercial vehicles by subscription, and other mobility and ‘smart usership’ products and services for commercial vehicles,” Dianin said.

Sergey Dianin is a well-known and respected figure in the Russian vehicle leasing industry, with wide experience in the sector, Sollers said. Following a career working in marketing and sales for the Russian divisions of several multinational companies (including Schweppes and GlaxoSmithKline), Dianin in 2005 became General Manager of Arval’s newly-launched Russian subsidiary.

From late 2012 until mid-2018, Dianin was Managing Director of LeasePlan Russia – as well as Member of the Board of Directors for LeasePlan’s subsidiary in neighbouring Poland. For the last year of his tenure at LeasePlan, he also was the Chairman of the Full-Service Leasing section of the Association of European Businesses in Russia, Sollers informed.

As the CEO of Sollers Transport Solutions, Dianin will manage the newly-created company’s strategy and tactics, build and develop its business processes, create a digital leasing/mobility platform, and build relationships with banks and other partners.

Sollers Auto Group produces local brands of passenger cars and LCVs as well as global brands (including Ford, SsangYong and Mazda).

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