”We are delighted to have secured Russia as the Convention & Culture Partner of ITB. Russia has a very high standing in the international tourism industry. For visitors interested in art and culture its rich cultural heritage, in particular, is a special highlight,” said David Ruetz, head of ITB Berlin, at the partnership agreement signing on 5 November 2019 in London. “Russia has been exhibiting regularly at ITB Berlin since 1994 and will be strongly represented again this year in Hall 3.1. The ITB Berlin Convention will also feature fascinating topics on tourism trends in Russia.”
“The partnership with ITB Berlin 2020 provides us with an important platform to promote Russia and its huge cultural diversity as a tourism destination to a wide international audience,” said Zarina Doguzova, Head of the Russian Federal Agency for Tourism (Rosturizm).
As a Convention & Culture Partner, Russia will be represented with several sessions at the ITB Berlin Convention. Zarina Doguzova will give a welcoming speech at the opening of the world’s largest tourism congress on Wednesday, March 4 in the CityCube Berlin (Room A4/A5) (10.45-10.50 a.m.). Also in the CityCube, a case study session on “Transforming the Global Tourism Industry by Breakthrough Travel Startups” will be held in cooperation with Russia on Thursday, 5 March from 3 to 3:45 pm.